Manual Pains to Automated Gains
Logiscenter – a B2B e-commerce leader specializing in automatic identification and data capture equipment like barcode printers, scanners, and mobile computing devices– was struggling with an unwieldy product catalog. Managing thousands of SKUs with manual spreadsheets and ad-hoc processes had become a major bottleneck. Product information was often inconsistent across listings and languages, updates were slow to go live, and the site’s search performance was weak due to unstructured data. Seeking a way out of this catalog chaos, Logiscenter turned to Semantico’s AI-powered platform to bring order and efficiency behind the scenes. The result? A complete turnaround – product listings now go up 10× faster, search-driven traffic has jumped by 30%, and catalog management costs have dropped by an incredible 90%, all while delivering a more consistent and high-quality customer experience.
The Challenge
Before adopting Semantico, Logiscenter’s catalog team relied on labor-intensive methods that couldn’t keep pace with the company’s growth. Tibaire Morao, Logiscenter’s eCommerce Catalog Manager, recalls that they were stuck using manual data entry and spreadsheets to handle product information – a time-consuming process prone to errors. As the product catalog expanded, this approach led to inconsistencies in product descriptions and categorization across the site. Maintaining multiple languages for their international audience only added to the complexity, making it nearly impossible to keep listings aligned and accurate in each locale. Even the search experience was suffering: traditional search indexing tools they tried lacked the intelligence and automation to improve relevancy, resulting in weak on-site search performance and frustrated shoppers. In short, a few key pain points were holding Logiscenter back:
- Manual, error-prone processes: Updating the catalog via spreadsheets ate up hours of work and often introduced mistakes. Every new SKU or content tweak was a laborious task for the team.
- Inconsistent data across listings: Without a unified system, product titles, descriptions, and categories weren’t standardized. As the catalog grew, different team members might classify or describe items in divergent ways, and multilingual listings amplified this issue.
- Slow time-to-market: Getting new products live or making bulk changes was painfully slow. The manual workflow meant weeks to fully update the site – too sluggish for a fast-moving e-commerce business.
- Poor search and SEO performance: Because product data was unstructured and inconsistent, search algorithms couldn’t reliably surface the right products. Logiscenter’s pages weren’t fully optimized for search, making it harder for customers to find items and for the site to rank in SEO.
These challenges were not just operational nuisances – they were affecting the bottom line. Logiscenter realized that to scale their catalog (and sales), they needed a more intelligent, automated solution. As Tibaire puts it, the team “realized the need for a new solution when managing and updating product data became increasingly complex… the manual process was inefficient, leading to inconsistencies… ultimately affecting user experience and sales.”
The Semantico Solution
Enter Semantico — an AI-driven catalog automation platform purpose-built to eliminate these bottlenecks. Logiscenter chose Semantico to automate product enrichment and ensure consistency across their entire catalog. Instead of churning through spreadsheets and copy-pasting data, the team could let Semantico handle the heavy lifting. In practice, this meant the mundane tasks of product data management were offloaded to an intelligent system, freeing up the humans for higher-value work.
Now, Tibaire uses Semantico daily as an integral part of Logiscenter’s workflow. The platform analyzes and structures product data for each listing, making sure every item is accurately categorized and enriched with all the right details. With just minimal input from the team, Semantico’s AI generates complete, ready-to-publish product content – from standardized titles and descriptions to organized attributes and translations. Crucially, everything stays on-brand and consistent across thousands of SKUs without manual effort. This directly improved key KPIs for Logiscenter by boosting product discoverability (through better structured data) and reducing the need for tedious data entry, which in turn enhances the customer experience and drives more conversions.
What Semantico did for Logiscenter:
- Automated enrichment of listings: From a bare product reference or name, Semantico can generate rich product descriptions and specifications in seconds. The AI ensures each description is informative and follows Logiscenter’s preferred style and tone, so the content quality stays high without anyone writing copy from scratch.
- Consistent categorization and attributes: Every product is automatically placed in the correct category with standardized attributes. No more guessing or manual sorting – Semantico’s engine applies a uniform taxonomy across the catalog, so products are organized logically and consistently. This consistency means a cleaner site structure and no conflicting product data.
- Multilingual content, effortlessly: Semantico translates and localizes product listings for different markets at the click of a button. It maintains a coherent brand voice in each language and normalizes technical terms, solving the multilingual inconsistency problem that once plagued Logiscenter’s catalog. Shoppers in each region now see accurate, equivalent information.
- Improved search relevance and SEO: By structuring product data and filling in all the relevant attributes, Semantico helped make Logiscenter’s listings more search-friendly. The platform inherently enhances search relevancy and SEO by providing organized, complete data that search engines (both the website’s internal search and external Google/Bing SEO) can index more effectively. Customers find what they need faster, and more traffic lands on the site organically.
- Efficiency and error reduction: Routine tasks that once took countless hours are now done in moments, dramatically accelerating the workflow. This automation and accuracy means the team spends far less time on manual fixes and data cleanup. Fewer human touchpoints also translate to fewer mistakes – Semantico “saves time, reduces errors, and ensures product data is always optimized and structured correctly,” as Tibaire notes. In short, the catalog runs like a well-oiled machine, with minimal oversight.
Results: Fast, Consistent, and Cost-Effective
Logiscenter achieved remarkable results after implementing Semantico’s AI platform. The company accelerated its product listing speed by 10×, meaning what used to take days can now be done in hours. This rapid listing capability helped Logiscenter get new products in front of customers much faster, directly contributing to a 30% increase in search-driven traffic as more items became discoverable on the site. At the same time, by automating what was once manual labor, Logiscenter slashed its catalog management costs by roughly 90%. The small eCommerce team can now do far more with the same (or even fewer) resources, turning catalog management from a cost center into a competitive advantage.
These numbers tell only part of the story. The qualitative improvements have been just as important. The product data is now consistent and high-quality across all listings, which means customers trust what they see and can find products without confusion. Internal teams spend dramatically less time putting out fires or reworking content – no more scrambling to fix mismatched categories or translate descriptions at the last minute. Instead, they can focus on strategic activities like selecting new products to add, refining pricing strategies, or improving marketing campaigns. In the words of Tibaire Morao, this transformation has touched every part of the online catalog experience:
“Semantico automates and enhances product data management, improves search relevance, and ensures consistency across multiple listings. We save time, reduce errors, and improve customer experience — all of which contribute to better conversions and sales.” — Tibaire Morao, eCommerce Catalog Manager at Logiscenter
From Logiscenter’s perspective, Semantico has become the behind-the-scenes enabler of their success rather than the hero of the story. By taking over the heavy lifting of catalog maintenance, the platform empowered Logiscenter’s lean team to accomplish what used to require far more hands on deck. Time-to-list products has plummeted, meaning the business can seize opportunities faster (adding new product lines or updating inventory on short notice). Data quality has skyrocketed – every listing is right the first time, which leads to better customer reviews and fewer returns due to incorrect info. And with automation driving down costs, the ROI was felt almost immediately in the form of saved labor and higher conversion rates.
What once was a tedious, error-prone process is now a streamlined operation. Logiscenter’s leadership can confidently plan for growth, knowing their catalog infrastructure will scale with them. Expanding to new markets or onboarding tens of thousands of SKUs is no longer a nightmare scenario of overtime and endless spreadsheets. Instead, it’s as simple as feeding new product references into Semantico and watching the AI populate the storefront. Semantico acted as the silent partner in this success – the system working in the background to make Logiscenter faster, smarter, and more efficient. By pairing human oversight with AI automation, Logiscenter achieved the best of both worlds: the agility to move quickly and the assurance that every product detail is handled with consistency and care. This success story is a testament to how modern e-commerce teams can leverage AI to eliminate pain points and drive tangible results, turning a once-manual catalog process into a powerful engine for growth.
