Spreadsheets. Copy-paste. “Almost done” listings that still aren’t live. If this sounds familiar, you know the catalog chaos that slows down e-commerce. The distance between “we have the SKU” and “it’s live, complete, and ranking” has too often been a swamp of manual work. Listings go up late, attributes don’t match across channels, translations drift off-brand, and images underperform. This is the bottleneck Semantico was built to remove – and today, we’re removing even more of it.
We’re excited to announce Semantico’s new upload flow for product data, a bold leap beyond our original “start-from-scratch” approach. In plain terms: you can now upload fully enriched product data via spreadsheet or file, not just bare-bones info. It’s faster, more flexible, and puts you in control. Here’s what changed, why it matters, and how it solves real challenges for catalog teams.
What Changed
Originally, Semantico could take a minimal input – say a product SKU or EAN plus a title or brand – and generate a complete, enriched listing from scratch. That was great for going from zero to one: a single reference could turn into a full product page with descriptions, images, specs and more. But many teams already have some product data on hand. Starting from scratch meant either ignoring that hard-earned data or manually merging it later. No longer.
Now, you can bring your own product data. Upload a spreadsheet (Excel or CSV) or other file with as much detail as you have – barcode/ID, name, description, brand, category, attributes, pricing, etc. Semantico will ingest it all. Instead of generating everything blind, our AI acts on what you provide. If a field is already good, you can keep it. If it’s missing or could be better, you can choose to have the AI enrich or regenerate it. In short, you decide where to apply the AI and where to retain your data. You’re no longer limited to all-or-nothing generation – it’s mix and match, as needed.
Why It Matters
This update isn’t just a new button or form. It fundamentally shifts Semantico from a one-way generator into a two-way product content powerhouse. Here are the key benefits:
- Bring Your Own Data – Stay in Control: Your catalog team can now feed in existing product data and decide what to keep versus what to upgrade. Semantico will respect the information you trust and only work on the gaps or weak spots. You maintain control of your content’s voice and details, while the AI does the heavy lifting on everything else. Already wrote a killer description? Great – keep it. Stuck with a bland one? Have the AI rewrite it. It’s your call.
- Enrich Partially, Not Just 0→1: Because partial catalog improvements are supported, you can use Semantico at any stage of product content creation. Whether it’s a half-finished listing or a 5,000-item catalog missing bits of data, the platform can fill in the blanks. No need to regenerate entire listings when only one section is lacking. This means less duplication and more refinement. You can fix exactly what’s broken – maybe just the images or just the bullet points – and leave the rest as is. The result is a faster, more efficient workflow where the AI amplifies your existing work instead of starting over.
- AI Superpowers for Existing Content: The same AI that could generate a listing from scratch can now act on your existing content. That opens up a world of enhancements. Have only a basic product title and specs? Semantico can generate rich descriptions around them. Have decent copy but not SEO-optimized? The AI will improve it, weaving in keywords and consistent tone. Got images that are low-resolution or missing entirely? The system can upscale or even generate new high-quality images for you. Need translations? Your English description can be turned into fluent French, Spanish, or any target language in your brand voice. It will even suggest metadata, categories, and price points based on the data. In short, your data + our AI = augmented, high-quality product content.
- Full-Spectrum Product Ops Solution: By embracing both creation and enrichment, Semantico now covers the entire product content lifecycle – truly a one-stop shop. It’s not just a “generator” for blank slates; it’s your platform for create → enrich → fix → translate → optimize. This full-spectrum approach means you don’t need separate tools for PIM, copywriting, translation, and SEO tweaking – Semantico ties it all together. Most tools solve a slice of the process, but we cover the loop from initial listing creation to multichannel publishing and optimization. The new upload flow is the keystone that lets you plug your existing workflow into this AI-powered loop. The bottom line: Semantico is now not just for 0-to-1 generation, but for 1-to-100 improvement and beyond.
Solving Real Catalog Challenges
This feature was designed with real e-commerce catalog headaches in mind. If you’ve managed product data, you’ve likely felt these pains – and now you’ll feel the relief. Here’s how the new upload and enrichment flow tackles common challenges:
- Manual Data Cleaning: Tired of endless Excel sessions fixing typos and normalizing attributes? So are we. Semantico now automatically standardizes and cleans your data as it ingests – fewer manual touches needed on things like categorization and attribute formatting, since they come in pre-normalized or get AI-suggested values. No more hunting down inconsistent size values or remapping “Red” vs “Rouge” vs “#FF0000” across thousands of rows; the AI ensures consistency out of the box.
- Channel Inconsistencies: Do your listings look different on every platform (one title on your website, another on Amazon)? With Semantico, you upload once and generate a single source of truth for product content, which can then export cleanly to all your channels. That means every channel gets the same enriched, up-to-date info – no more mismatched product details or last-minute CSV wrestling to please each marketplace’s format. Consistency across Shopify, Amazon, WooCommerce and beyond is now a one-click affair, so you can maintain a unified brand and avoid errors that come from juggling multiple versions.
- Delays in Publishing: Dragged-out content creation is a sales killer. This new flow slashes time-to-listing by 80%. Instead of waiting weeks for copywriters, photographers, or translators to fill in blanks, you let the AI do it instantly. Import your partial catalog and watch it become customer-ready in minutes. Teams are already hitting same-day listing turnarounds for new products – even when the source data was only half there. Faster listings mean you start selling sooner and capitalize on trends or seasonal drops right on time, not weeks late.
- Lack of SEO-Ready Content: Thin, non-optimized listings are no longer a necessary evil on day one. Semantico ensures that every product you publish is SEO-ready from the start. How? By analyzing your titles, descriptions, and metadata during upload and enrichment, and injecting the right keywords and structure. Even if your initial data was just a basic description, the output will be a fleshed-out, engaging copy with SEO scaffolding built in. No more “we’ll optimize those pages later” – every page goes live with the best chance to rank and be discovered by shoppers from day one.
Semantico’s mission has always been to turn catalog management from a tedious bottleneck into a growth engine. By allowing you to upload and leverage your own product data, we’ve taken a massive step towards that vision. Whether you’re creating listings from scratch or turbocharging existing ones, Semantico now provides a single, semantic hub for all your product content operations – a unified platform to create, enrich, localize, publish, and optimize product listings with human oversight in one flow. Your team gets hours back, your pages launch strong, and your brand scales without losing consistency. Goodbye spreadsheets. Hello sales.
Ready to see it in action? It’s time to leave catalog chaos behind and embrace a smarter way forward. Start for free.
