Farma2Go, a Spanish e-commerce pharmacy retailer, set out to launch a new Veterinaria (pet health) product vertical almost overnight – adding thousands of products to their catalog in just days. Traditionally, building that many rich product listings would be a tedious, manpower-heavy project. Yet Farma2Go achieved it with a team of one. In just one week, 8,361 new products went live on their site – complete with descriptions, images, categories, tags, and translations. This is how a lean team used Semantico’s AI-driven listing platform to turn an overwhelming task into a quick win for the business.
The Challenge
Launching a whole new product line at scale put immense pressure on Farma2Go’s small team. Manual catalog work is notoriously slow. Even at a conservative 10 minutes per product, listing 8,000+ SKUs would require roughly 1,300 hours of labor – impossible for one person under a tight deadline. And beyond the sheer volume, rushing through the process would risk inconsistent or off-brand content that might need heavy fixes later.
The Semantico Solution
Enter Semantico – an AI-powered catalog automation platform built to eliminate this bottleneck. Instead of grinding through spreadsheets, Farma2Go’s lone catalog manager let Semantico do the heavy lifting. The platform generated complete product listings automatically, covering everything from descriptions to images. In effect, Semantico became an extra pair of tireless hands that handled all the routine listing tasks end-to-end. It fetched product data, wrote descriptions, picked categories, attached images, and translated content – all in minutes and all on-brand. The catalog manager simply oversaw the process, reviewing and approving the AI-generated output instead of crafting each listing from scratch. In less time than it used to take to create a single product page manually, the entire Veterinaria catalog was ready to publish.
What Semantico handled:
- Automated listing generation: From minimal input (like a SKU or product name), Semantico produced full titles, descriptions, and specs for each item in seconds – all in Farma2Go’s brand voice.
- Image sourcing at scale: Semantico automatically sourced and attached 8,000+ product images, so no one had to spend days finding or resizing photos.
- Instant translations: The platform translated over 50,000 product texts (titles, descriptions, etc.) into five languages (Spanish, French, German, Portuguese, English). These weren’t awkward literal translations, but natural-sounding copy that preserved the brand’s voice in each language.
- One-click publishing: After approval, the new Veterinaria catalog went live within minutes. Semantico exported all the data in the proper format – no tedious CSV uploads needed.
Results: Fast, Scaled, and Brand-Perfect
Key outcomes from the one-week launch:
- 8,361 new products listed in one week
- 8,000+ images sourced automatically
- 50,000+ translations generated
- <30 minutes setup time
- 1-person team
- Time per product cut from ~10 minutes to <1 minute
- Listing velocity of ~3,000 SKUs/week (per person)
Farma2Go’s Veterinaria launch was a resounding success. In one week, a single person took the company from zero presence in pet products to a fully stocked online storefront. Setup took less than 30 minutes – Semantico’s AI handled everything after that. The time to create each product page plunged from about 10 minutes to under 1 minute on average (around a 90% reduction in effort). This one-week output (8,361 SKUs) works out to roughly 3,000 products per week per person, an unprecedented pace.
Importantly, speed didn’t come at the expense of quality. Every listing was enriched and error-free: product data was consistent, categories were correct, and the multilingual content read naturally and on-message in each language. There were no last-minute missing images or specs to fix – everything was done right on the first pass.
Beyond this launch, the project has transformed how Farma2Go expands its catalog. It proved a lean team can handle huge volumes with minimal effort, allowing the company to be far more ambitious with new product lines and market entries. Large-scale updates or international launches are no longer nightmarish projects that drain the team. Even if another 10,000 SKUs are added, it won’t require hiring an army of content specialists. Semantico’s platform has drastically reduced the need for rework by eliminating the usual listing errors. Standardized attributes and AI-vetted content mean issues like mismatched specs or bad translations have virtually disappeared. Everything stays consistent with brand guidelines across channels and languages, so there’s no more content “drift” when branching into new regions.
Farma2Go has also gained agility. Now they can roll out new product lines or enter new countries in a fraction of the time it used to take. Instead of constantly playing catch-up, the small team can focus on strategy, merchandising, and analysis while Semantico’s "semantic catalog engine" handles the grunt work. As one team member put it, it was like “the catalog built itself.”
One person ultimately accomplished what would normally require an entire department – and did it without ever compromising brand integrity.
This isn’t about glorifying AI; it’s about human talent and AI working together to achieve a goal that would have been impossible otherwise.
Semantico was the behind-the-scenes engine that made it possible. The result: a new revenue stream (the Veterinaria vertical) live in record time, delighted executives and customers, and a clear blueprint for future catalog scaling.
If you would like to achieve the same results, grab some time with us for a personalised demo here.
