Semantico is a Barcelona company that helps online stores show up in ChatGPT, Claude and Gemini recommendations. It measures which store they recommend in your categories, question by question and against your competitors, tells you why it isn't you and fills the product data that makes you lose. You can start with a free audit: it arrives by email within a couple of hours, with no call and no access to your store.
What is GEO for ecommerce?
GEO (generative engine optimization) is getting picked up by AI search and shopping assistants, the way SEO is about getting picked up by Google. In ecommerce, the concrete question is: when someone asks ChatGPT where to buy something you sell, does it name you?
It matters because the answer is short. In our October 2026 study of sports retail, 6 in 10 answers named the same store. If you're not in that answer, there's no second page to show up on.
How is it different from SEO?
| SEO | GEO | |
|---|---|---|
| Where you compete | A list of ten results on Google | An answer that names a few stores |
| What you measure | Your pages' position per keyword | Share of answers that name you, per question and assistant |
| What counts most | Links, content and technical SEO | The data the question asks for, the guides that get cited and the review sites it relies on |
| How to measure it well | Rank tracking tools | Repeating each question several times, because the answer changes from one time to the next |
They don't exclude each other. ChatGPT searches the web, so a site that doesn't rank is less likely to be read. But ranking isn't enough to get named.
What are your options for showing up in ChatGPT?
| What it measures | What it fixes | A fit if… | |
|---|---|---|---|
| Doing it yourself | Whatever you ask by hand, now and then | Whatever your team has time to fix | You have few categories and someone with time to repeat questions |
| SEO agency | Depends on the agency; often Google rankings | Content, links and technical SEO | Your main problem is Google, not the assistants |
| Brand visibility tool | Where a brand shows up in answers | Depends on the tool | You're a brand and want to track your presence |
| Semantico | Which store AI recommends, by category and question, against your competitors | The missing product data, across the category | You're an online store and want to know why you lose answers, and fix it |
What exactly does Semantico do?
- Measures. It asks ChatGPT, Claude and Gemini the buying questions in your categories, with web search, from your market and several times each. It records which stores they name and which pages they cite, and only reports changes beyond the noise.
- Explains. It tells you why you lose questions and what the main cause is: a competitor's guide, a review site, missing product data or a page AI can't read.
- Tracks. On paid plans, your recommendation share every week, per assistant and category, next to the stores you compete with, with a weekly email.
- Fixes the data. When your product pages are the cause, the catalog builder fills the missing attributes across the category, with your values and your category tree, and translates them. Your team reviews it before publishing.
The catalog builder is the product we started with. Farma2Go used it to launch a new vertical with one person in one week: 8,361 products live and over 50,000 translations in five languages.
Why does it matter where the questions are asked from?
Because answers change with the market and the language. The same question asked in Spain and in the UK can name different stores, and what matters is what your customers see. Semantico asks from your market and compares you with the stores you compete with there.
We're based in Barcelona, and our public customers are Spanish online stores such as Vinoselección and Farma2Go.
Who is it for?
| If you're… | What you see | How to start |
|---|---|---|
| A multi-brand online store | Which store AI recommends, product by product, and the data to fix | Free audit (from about 2,000 SKUs) |
| A brand | Which of your products AI recommends and which store it sends the buyer to | Waitlist |
| An agency | Resell Semantico to your clients or refer them, plus free audits for your prospects | Partner program |
| Any other business | Whether AI names you when people ask about what you do, and who it names instead | Lite plan, with a 7-day free trial |
How much does it cost?
For online stores, the price depends on catalog size and the number of categories, never on how many questions you track. Prices exclude VAT.
| Plan | For | Price | Includes |
|---|---|---|---|
| Starter | Specialist stores with up to 3K SKUs | €190/month | Up to 3 categories, tracked weekly; 10 top buying questions, tracked daily; 20 questions of your own. Product fixes as an add-on, €2 per SKU. Self-serve or through your agency |
| Retail | Stores with 3K–50K SKUs | €590/month | Up to 8 categories, tracked weekly; 30 top buying questions, tracked daily; 75 questions of your own (€99 per 50 more); 50 SKUs a month fixed by the catalog builder. Month to month |
| Enterprise | Catalogs over 50K SKUs and several markets | On request | All categories, 2 or more markets; API, GA4 and AI crawler signals; 400 questions of your own; 300 SKUs a month fixed |
Pay for the year up front and save 15%. Every plan, including those for brands and other businesses, is on the pricing page.
Common questions
Can you guarantee ChatGPT will recommend me?
No, and be wary of anyone who does. Nobody controls what an assistant answers. What we can do is measure what it answers, tell you why it isn't you, fix the cause when it's your product data, and then check whether the answer has changed.
Are you an agency?
Not exactly. Semantico is a tool with a team behind it: it measures what ChatGPT, Claude and Gemini answer, automatically and repeatedly, and fills product data with its catalog builder. If you work with an agency, they can use Semantico for you.
Do you need access to my store?
For the free audit, no: we only look at your public website, the product data on its pages and your robots.txt. To fill product pages we do need to work with your catalog, by import, CSV or API.
Do you also measure Google AI Overviews?
Not yet. Today we measure ChatGPT, Claude and Gemini, with web search on and from your market. Google AI Overviews is coming soon.
Is there a minimum term?
The Retail plan is month to month. If you pay for the year up front, you save 15%.
I run an agency. Can I offer it to my clients?
Yes. You can resell it to your clients at 20% below list, or earn a referral fee for 12 months. You also get free audits for your prospects every month.
