See it on your products Open the next market without a translation backlog
The plan for France or Portugal rarely dies on logistics. It dies on the catalog line: every product, times every field, times every language. Quoted through an agency or a manual workflow, that number is big enough to push the market to next year.
The market isn't closed because of shipping. It's closed because the catalog doesn't exist in that language yet, and translating it is treated as a separate project instead of part of the listing.
What one product needs in a new locale
Most translation budgets cover the description. Shoppers in the new store also search and filter on everything else.
| Description only | Whole listing | |
|---|---|---|
| Product name | Often left in the source language | Translated per locale |
| Description | Translated | Translated, editable per locale |
| Structured attributes | Pairings, age range, format stay in Spanish | Translated with the listing |
| Filters in the new store | Show source-language values, or nothing | Work in the shopper's language |
| Before go-live | Re-import, then fix field by field | Each locale reviewed and editable |
Why the attributes have to travel too
A shopper in the new market filters on pairing, grape or age range in their own language. If those values stay in Spanish, the product is described but not findable in the place where shoppers actually narrow down.
And some words shouldn't be translated at all. Crianza, Reserva and Gran Reserva are legal classifications, not degrees of "aged". Turning them into generic English loses the meaning. That's why every locale needs a review step before it goes live, not a blind import.
Export the catalog. Send it to an agency or split it across the team. Wait. Re-import per language. Find the fields that came back empty or broken, and fix them locale by locale. Repeat for every new product.
Generate the listing, translate every field into each configured locale, review each locale, publish one language per store locale.
How the catalog stops being the blocker
Names, descriptions and attributes, including the custom attributes you define, translated into every configured locale. One product or the whole catalog.
Each locale keeps its own version of every field, and every version is editable. Nothing is published before your team reviews it.
Taxonomies give choice fields a controlled list of allowed values, so "Tinto", "tinto" and "Red" don't become three filters in the source catalog before you translate it.
Sync to Shopify with one language per store locale, use the Magento integration, export CSV, or connect through the REST API and webhooks.
What it looked like for two retailers
Scope your next market before you shelve it
Questions heads of e-commerce ask
Who checks the quality of the translations?
Your team. Everything is reviewed before publishing, and each locale keeps its own editable version of every field, so a native reviewer can adjust any market without touching the others.
Does it keep our brand voice in every language?
Listings are generated in your brand voice, and translation covers names, descriptions and attributes. Each locale stays editable, so your reviewers have the final word on tone.
We already have a PIM. Where does this fit?
Alongside it. Semantico fills the content and attributes; you get them back through the REST API and webhooks, a CSV export, or a direct sync to Shopify or Magento.
We've already translated part of the catalog. Will it be overwritten?
No. With override off, generation fills empty fields only and leaves existing content alone.
What does it cost?
It depends on catalog size and volume. Get an estimate for your catalog with the pricing calculator.
See your catalog in your next market's language
Bring a handful of your products and the market you're planning. We'll show the full listing, attributes included, in each locale.
See it on your products
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