In sports retail, one store takes most of the answers
Buying questions asked to AI assistants with web search, October 2026.
6 in 10
answers named the same store (58–68%)
15%
share for a mid-size generalist
0%
for that generalist on product questions
54 / 54
store citations on product questions went to buying guides, not product pages
Know when a competitor moves, and when you do
Your recommendation share every week, per assistant and category, next to the stores you compete with. Alerts tell you when someone overtakes you, and when one of your pages starts getting cited.
Four weeks ago you were level. Now Northpeak appears in 18% and you in 0%.
Your threshold is 20 pts. It's cited for its buying guides; you have no page of that kind.
ChatGPT cites it since 29 Oct. You're named in 33% of those questions.
Category by category, against the stores you compete with
See where assistants already name you and where a competitor takes every answer. Red borders mark the categories where you're behind.
| Category | You | Velocita Sport | Northpeak | Kickbox Outlet |
|---|---|---|---|---|
| General | 83% | 92% | 58% | 17% |
| Running | 0% | 60% | 30% | 22% |
| Trail | 0% | 55% | 18% | 8% |
| Football | 0% | 48% | 35% | 12% |
| Outdoor | 0% | 61% | 10% | 9% |
| Padel | 33% | 40% | 25% | 15% |
The questions you win, lose and why
Each buying question, who the assistant names first, and the cause when it isn't you: a competitor's guide, a review site, missing product data or a page the AI can't read.
Every lost question becomes an action with an owner
Up to three proposals at a time, each with the cause, what to do and who should do it. Content, catalog, assortment, site access or third-party sites.
Two competitors' guides win 3 football questions. You have no page of that kind.
It appears in 9 of 12 running answers. Two competitors carry it.
The attributes AI quotes are missing on the models it names.
Your pages have Product and Offer, but no GTIN.
Published 17 Oct. Tracked daily against a control group.
Know whether the fix moved the answer
Once a change is live we track its questions every day for eight weeks, next to a control group you didn't touch. You see when the page is indexed, when it's cited and when the assistant starts naming you.
- Crawled Connect your CDN logs
- Indexed Since 24 Oct
- Cited 5 citations in 10 days
- Named 7 days in a row
The product data behind every gap, filled
Each lost question links to the pages the AI read and the attributes your products are missing. Semantico fills them across the category, and writes the guides the assistants cite.
Attributes
Define the attribute once, fill it across the category: surface, sole, weight, sizes, materials.
Buying guides
On product questions, assistants cite guides. We draft them on your category pages, linked to what you stock.
8,361
products live in one week
Farma2Go launched a new vertical with a team of one.
What the free audit shows, and what comes after
| Free audit | Semantico | |
|---|---|---|
| Your recommendation share vs the top stores | Snapshot | Weekly, per assistant and category |
| Questions you win and lose | 5 of each | Every question, every answer |
| Why you lose each question | Top cause | Cause per question |
| Actions with an owner | The first fix | Prioritised, up to 3 at a time |
| Did the fix work? | – | Verified daily against a control group |
| Alerts when a competitor moves | – | Weekly email and alerts |
| Product data and guides filled for you | – | Yes, with Semantico |
Three steps, no setup
Tell us your store
Your website and the categories you sell. No access to your store or your data.
We ask the assistants
Real buying questions in your categories, asked to ChatGPT, Claude and Gemini, several times each.
Get your report
In your inbox within a couple of hours: where you stand, what costs you the most, and the first fix.
How we measure: API answers with web search from your market, several samples per question, and only changes beyond the noise. The consumer apps can differ, and we say so.
Get your free audit
Tell us your store and what you sell. We email you the report within a couple of hours.
- ✓No access to your store needed
- ✓ChatGPT, Claude and Gemini
- ✓Report in your inbox within a couple of hours
Your audit is on its way
We've sent you a confirmation email, and the report follows within a couple of hours. Check your spam folder if it hasn't arrived by then.
Common questions
Is the audit really free?
Yes. You get the full report by email, with no commitment and no sales call.
Do you need access to my store?
No. We only use your public website: the pages, the product data in them and your robots.txt.
What is GEO?
Generative engine optimisation: getting picked up by AI search and shopping assistants, the way SEO is about getting picked up by Google.
Will ChatGPT show my customers the same answers?
Close, not identical. We ask through the APIs with web search, from your market, several times per question, and only report changes larger than the noise. The consumer apps can differ, and the report says so.
Which stores is this for?
Online retailers that sell other brands' products, from about 2,000 SKUs up. Sports retail is the first category we measure in depth; other categories get a store-level audit.
How is this different from brand visibility tools?
Brand tools tell a brand where it shows up. We tell a retailer which store the AI sends the buyer to, product by product, and link each gap to the product data behind it.
Give us your website. Your audit arrives within a couple of hours. Free, no call needed.
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