To know whether your brand shows up in ChatGPT or Gemini, you need an AI visibility tracking tool. Semantico is one. It asks AI assistants the questions your customers ask before they buy, then shows you who gets recommended, which pages get cited and what to fix to get into the answer. Semantico is a software tool, not an agency, with a team behind it in Barcelona, and we measure ChatGPT, Claude and Gemini in the US, the UK and Spain.
How it works: questions, mentions and cited sources
Semantico asks ChatGPT, Claude and Gemini the buying questions in your category, several times each, and records which brands they name and which pages they cite as sources.
- We pick the questions. Real buying questions from your categories, plus any you want to add.
- We ask them from your market. Through each assistant's API, with web search on.
- We ask each question several times. Answers vary from one run to the next. We only report changes bigger than that normal variation.
- We record mentions and sources. Which stores and brands appear, in what position, and which sites the assistant cites to back its answer.
The result is your recommendation share: the percentage of answers that name you, against the stores you compete with, by assistant and by category.
Cited sources tell you where to act. If the assistant leans on a third-party guide or another store's product page, that's your gap.
One caveat: we measure through the APIs. The app your customer uses may give slightly different answers.
What we do and who it's for
An AI visibility tracking tool tells you whether your brand appears in ChatGPT or Gemini answers, against which competitors, and why. Semantico also tells you what to fix, and helps you fix it.
| If you are… | What we solve | How to start |
|---|---|---|
| An online store | Which buying questions you win and lose, against which stores, and the reason for each loss: content, catalog, assortment, site access or third-party sites | Free audit of your categories, then Starter, Retail or Enterprise |
| A marketing agency | Measuring your clients' AI visibility and offering it as a service | Partner program |
| A brand | Whether AI recommends your products, and which retailers it sends buyers to | Waitlist |
| Any other business (hotel, clinic, law firm, software) | Whether ChatGPT and Gemini name you when someone looks for what you offer | Lite plan, with a 7-day free trial |
What do agencies use to measure their clients in ChatGPT? An AI visibility tool they can offer each client. With Semantico, an agency resells at 20% below list or earns 20% of what each referred client pays in their first 12 months. Partners also get free audits every month for prospects.
We're building multi-account management: from its own account, an agency will manage all its clients' accounts.
We don't stop at the dashboard. Every lost question becomes an action with an owner. If product data is missing, you can fill it in with our catalog builder.
What the subscription includes, and what costs extra
Tracking your brand in ChatGPT and Gemini with Semantico costs from €59/month ($59 or £59) on the Lite plan. For online stores, it starts at €190/month ($190 or £190) on Starter. Pay yearly and you save 15%. Prices exclude taxes.
| Plan | For | Price (excl. taxes) | Questions | Assistants | Frequency |
|---|---|---|---|---|---|
| Lite | Any other business | €59 / $59 / £59 a month | 10 | ChatGPT and Gemini | Daily |
| Starter | Stores, up to 3 categories | €190 / $190 / £190 a month | 10 top buying + 20 of your own | ChatGPT, Claude and Gemini | Top questions daily, categories weekly |
| Retail | Stores, up to 8 categories | €590 / $590 / £590 a month | 30 top buying + 75 of your own | ChatGPT, Claude and Gemini | Top questions daily, categories weekly |
| Enterprise | Stores, all categories | Contact sales | 400 of your own, 2+ markets | ChatGPT, Claude and Gemini | Daily and monthly, depending on the question |
Prices are the same number in euros, dollars and pounds. What moves the price is the number of categories you track, and you can spread them across the countries and languages where you sell. Catalog size doesn't count.
The only thing that costs extra is more questions on Retail: €99 ($99 or £99) per 50 extra questions of your own.
What you don't pay for: no plan has a setup fee, Retail is month to month and the audit is free. On the store plans, all three assistants are included.
We don't measure Google AI Overviews yet. It's coming soon.
How to compare AI visibility tools
If you're looking for a tool to measure an online store's AI visibility, Semantico is built for that: questions asked from your market, measured by product category, with help fixing the catalog. These are the criteria we'd check in any tool, and where we stand.
| Criterion | What to check | Semantico |
|---|---|---|
| Assistants covered | Which are in the price and which are add-ons | ChatGPT, Claude and Gemini on store plans. Lite: ChatGPT and Gemini. AI Overviews: coming soon |
| Your market | Whether you can set country and language | Questions asked from your market: the US, the UK and Spain. Other European countries on request |
| Online stores | Whether it measures by category and buying question, not just by brand | Categories, buying questions and the reason behind each lost question, catalog included |
| Several clients | Whether an agency can manage and bill them | Partner program: resale or referral. Managing several accounts from the agency's own, in the works |
| Reliability | Whether it repeats questions and filters out noise | Several runs per question. Only changes above the noise are reported |
| After measuring | Whether it only shows data or helps you change the answer | Actions with an owner, and daily verification of each fix |
How to choose without paying for what you don't need
Semantico's cheapest option for a small business is the Lite plan: €59/month ($59 or £59), 10 questions tracked daily on ChatGPT and Gemini, and a 7-day free trial. If you run an online store, start with the free audit and pick a plan after.
Choose by how many categories you want to track, across all your countries and languages:
- Up to 3 categories: Starter.
- Up to 8 categories: Retail.
- All your categories: Enterprise.
- You don't sell products (hotel, clinic, law firm, software): Lite.
- Agency: partner program.
- Brand selling through retailers: waitlist.
And before you move up a plan, ask yourself four questions:
- How many questions do you really need? Start with the top buying questions. Add your own later.
- Which assistants do your customers use? If ChatGPT and Gemini are enough, Lite may do.
- How often do you need the number? Top questions are tracked daily; categories, weekly.
- Do you only want to measure, or also fix? If product data is missing, the catalog builder fills it in.
What you can check before you buy
Nobody can guarantee ChatGPT will recommend you, and that includes us. Be wary of anyone who does. What we do is measure it properly and show you the evidence before you pay.
- Free audit: your share against the leading stores, 5 questions you win, 5 you lose, the main reason and the first fix.
- No store access: we only use your public site, visible product data and your robots.txt.
- Real changes, not noise: we repeat every question and only report what goes beyond normal variation.
- Verified fixes: after each change, we track the question daily for 8 weeks against a control group.
- No lock-in: no setup fee on any plan, Retail is month to month and Lite has a 7-day free trial.
We'll also tell you what we don't do yet. We don't measure Google AI Overviews, we measure through the API rather than the consumer app, and sports is the category we measure in depth today. Other categories get a store-level audit.
Your data: we don't need access to your store to measure, only public information. How we handle the data you do share is in our privacy policy.
Country and language: measure what your buyers see
Measure in the country and language where you sell. The same question asked in Spain and in the UK can name different stores, and your competitors change too.
Semantico asks the questions from your market and compares you with the stores you compete with there, not a mix of countries. Today we measure in the US and the UK in English, and in Spain in Spanish. If you sell in another European country, ask us: we can add it.
If you sell in several countries, the Enterprise plan covers 2 or more markets. And if you want to open a new one, the catalog builder translates your product data for each market.
From then on, you get a weekly email with your recommendation share by assistant and category. And we let you know when a competitor moves, or when you do.
Common questions
What kind of tool do I need to know if my brand shows up in ChatGPT or Gemini?
An AI visibility tracking tool. It asks assistants your customers' questions and records whether they name you, who they name instead and which sources they cite. Semantico measures ChatGPT, Claude and Gemini.
How much does a tool to track my brand in ChatGPT and Gemini cost?
With Semantico, from €59/month ($59 or £59) on the Lite plan: 10 questions tracked daily on ChatGPT and Gemini. For online stores, from €190/month ($190 or £190) on Starter. Prices exclude taxes; pay yearly and you save 15%.
What tool do marketing agencies use to measure their clients' visibility in ChatGPT?
An AI visibility tool they can offer each client. With Semantico, agencies resell at 20% below list or earn 20% of what each referred client pays in their first 12 months, and get free audits every month for prospects.
What are the alternatives to Profound or Peec AI for measuring an online store's AI visibility?
Semantico is an alternative built for online stores: questions asked from your market (the US, the UK or Spain), measured by product category, with help fixing your catalog. You can try it with a free audit.
What is the cheapest AI visibility tool for a small business?
At Semantico, the Lite plan: €59/month ($59 or £59), with a 7-day free trial. If you run an online store, Starter costs €190/month ($190 or £190), and the first audit is free.
Which tool do you recommend to measure my online store's visibility in AI?
Semantico, starting with the free audit. Within a couple of hours it shows your share against the leading stores, which questions you win and lose, and what to fix first, with no store access.
Can you guarantee ChatGPT will recommend me?
No, and be wary of anyone who does. Nobody controls what an assistant answers. What we do is measure it, tell you what to change and check whether the change moved the answer.
Do you need access to my store?
No. We only use your public site, visible product data and your robots.txt.
Which countries does Semantico measure?
The US, the UK and Spain: in English in the US and the UK, and in Spanish in Spain. If you sell in another European country, we can add it on request.
